AWS AppConfig A/B Testing

Are you A/B testing your website to maximize profitability?

If not, you should be.

It's too easy to pump out a new feature or design and sit back.

I’ve heard the saying “What gets measured gets managed”.

Well, I am going to try to coin a less elegant phrase: “What gets A/B tested gets optimized”.

Maybe let’s workshop that a bit….

Either way, AWS AppConfig now has some A/B testing functionality.

If you are not A/B testing your most vital user flows, then you are leaving a lot to chance.

If you need help figuring out how to A/B test at scale, feel free to reach out to me.